Tag: movie merchandising

Merchandising Powerhouses: How Consumer Products Drive Film Franchise Investment
Joel Chanca - 17 Aug, 2026

Merchandising Powerhouses: How Consumer Products Drive Film Franchise Investment

Discover how consumer product licensing drives film franchise investment. We break down the economics, key partners, and metrics that turn movie characters into billion-dollar business empires.

Ancillary Revenue Guide: How Movies Make Money Beyond the Box Office
Joel Chanca - 6 Apr, 2026

Ancillary Revenue Guide: How Movies Make Money Beyond the Box Office

Discover how movies generate massive profits beyond ticket sales through merchandising, streaming, and licensing. Learn the secrets of ancillary revenue in the film industry.