Tag: brand licensing

Merchandising Powerhouses: How Consumer Products Drive Film Franchise Investment
Joel Chanca - 17 Aug, 2026

Merchandising Powerhouses: How Consumer Products Drive Film Franchise Investment

Discover how consumer product licensing drives film franchise investment. We break down the economics, key partners, and metrics that turn movie characters into billion-dollar business empires.

Streaming Film Merchandising: How to Turn Originals into Profitable Products
Joel Chanca - 6 May, 2026

Streaming Film Merchandising: How to Turn Originals into Profitable Products

Explore how streaming platforms transform original content into profitable merchandise. Learn key strategies, challenges, and trends shaping the future of IP monetization in 2026.